What are deep links?
Deep linking means copying the exact page URL from Hovn so students land exactly where they need to go—without extra clicks or searching.
Instead of sending everyone to your full catalog, you can send them directly to:
A specific city or region
A certification page
A single course
Even one exact session
This reduces drop-offs and makes booking easier, especially on mobile.
Why deep links matter
If your website already says something like “BLS in Miami”, your button should take students straight to that filtered view—not back to the main catalog.
Deep links help you:
Speed up enrollment
Match your website messaging to the exact booking page
Improve conversions by removing extra steps
Common deep link examples
Here are a few ways deep links are typically used:
Region filter
.../courses?regions=miami-fl
→ Shows only Miami classesCertification page
.../certifications/aha-bls-provider
→ AHA BLS Provider certificationSpecific course
.../courses/aha-bls-provider-heartcode
→ BLS Provider Heartcode courseSingle session
.../sessions/xxxx
→ One exact class date and time
When to use deep links
Use deep links anywhere you promote classes, including:
Homepage hero buttons
Navigation menu items
Certification landing pages
Blog posts or ads
Email campaigns
Any time you already know what the student is looking for, send them directly there.
Best practices
Match the link to the message on your site
If the page says “CPR + AED,” link to that exact course or certification view.Keep links clean and intentional
Avoid sending students to your full catalog unless they truly need to browse.Test your links
Click every deep link yourself to make sure it lands where you expect.